P2 - Marketing Technology Capabilities Consultant

Job Description

Are you a Marketing Technology Capabilities Consultant looking for a new opportunity?Are you looking for a new contract opportunity?We are pleased to offer you a new contract opportunity for you to consider: Marketing Technology Capabilities ConsultantStart: ASAPEstimated length: 12 monthsLocation: TorontoHybrid remote work, 2 days a week onsiteAdvantagesYou will have an opportunity to work with a leading employer in the local market.Potential for contract extension, conversion to full time employment as well.ResponsibilitiesUse Case Definition: Partner with marketing and business partners to define clear and actionable use cases for Salesforce Marketing Cloud, outlining how the platform can enhance customer engagement, lead nurturing, and overall marketing efficiency.Martech Strategy Development: Formulate comprehensive Salesforce Marketing Cloud strategies that align with business objectives and marketing goals, while considering industry trends and best practices.Capability Adoption: Drive the adoption of Salesforce Marketing Cloud capabilities by collaborating with cross-functional teams, translating business needs into technical requirements, and ensuring successful implementation.Storytelling to Senior Executives: Craft compelling narratives that effectively communicate the value of Salesforce Marketing Cloud strategies to senior executives, illustrating how these strategies contribute to business growth and customer satisfaction.Operating in Complex Environments: Navigate and thrive within complex organizational structures, leveraging your expertise to navigate intricate processes and adapt strategies to dynamic circumstances.Engaging without Authority: Collaborate and influence stakeholders across different teams, even without direct authority, to garner support for your initiatives and achieve alignment.Implementation Guidance: Collaborate closely with the implementation team, providing valuable insights and guidance based on your expertise to ensure that strategies are effectively translated into technical solutions.Data-Driven Insights: Utilize data analysis and reporting to derive insights from marketing campaigns and recommend adjustments to strategies for optimized results.Collaborative Efforts: Foster collaboration among marketing, technology, and data teams to ensure smooth integration of Salesforce Marketing Cloud with existing systems and data sources.Training and Consultation: Collaborate with vendors and change management partners to organize training sessions and consult with marketing teams to educate them on the application of Salesforce Marketing Cloud strategies and tactics.Industry Awareness: Stay informed about the latest martech trends, especially within the Salesforce ecosystem, and apply this knowledge to continually refine and enhance strategies.QualificationsHands-on experience in devising and executing Salesforce Marketing Cloud strategies outside of a technical role– 3+ yearsExperience with integration and delivering of martech capabilities outside of a technical role – 3+ yearsHigh level of knowledge in Salesforce Marketing Cloud capabilities and its potential to meet diverse marketing needs 3+ yearsUnderstanding of marketing principles, customer journeys, and data-driven decision-making – 5+ yearsExperience working with cross functional team – 3+ yearsNice to Haves:Scaled Agile experienceSalesforce Marketing Cloud certificationBanking/financial industry experienceSummaryDo you have this experience? If you answer YES, then please apply IMMEDIATELY to so we can then discuss your experience and interest in this opportunity!Randstad Technologies GroupCanada's largest provider of IT Staffing Solutions, offering hundreds of permanent and contract opportunities across all roles, levels and platforms. Our Web based tools help you see and apply for jobs matched automatically to your skills and preferences. When you're ready to interview we meet with you in person to help you build the technology career path you've always wanted. Visit www.randstad.ca to get started!Randstad Canada is committed to fostering a workforce reflective of all peoples of Canada. As a result, we are committed to developing and implementing strategies to increase the equity, diversity and inclusion within the workplace by examining our internal policies, practices, and systems throughout the entire lifecycle of our workforce, including its recruitment, retention and advancement for all employees. In addition to our deep commitment to respecting human rights, we are dedicated to positive actions to affect change to ensure everyone has full participation in the workforce free from any barriers, systemic or otherwise, especially equity-seeking groups who are usually underrepresented in Canada's workforce, including those who identify as women or non-binary/gender non-conforming; Indigenous or Aboriginal Peoples; persons with disabilities (visible or invisible) and; members of visible minorities, racialized groups and the LGBTQ2+ community.Randstad Canada is committed to creating and maintaining an inclusive and accessible workplace for all its candidates and employees by supporting their accessibility and accommodation needs throughout the employment lifecycle. We ask that all job applications please identify any accommodation requirements by sending an email to accessibility@randstad.ca to ensure their ability to fully participate in the interview process.

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