Content Writer

Job Description

We’re building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what’s right for our clients. At CIBC, we embrace your strengths and your ambitions, so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute. To learn more about CIBC, please visit CIBC.com What you’ll be doing As a Content Writer specializing in operations communications and copywriting for our banking team at CIBC and Simplii Financial, you will be responsible for creating clear, concise, and customer-centric copy for various channels, audiences, and operational communications. Your role will involve ensuring compliance with regulatory standards, enhancing the overall customer experience, and collaborating with legal, compliance, design, and marketing teams. At CIBC we enable the work environment most optimal for you to thrive in your role Details on your work arrangement (proportion of on-site and remote work) will be discussed at the time of your interview. How You’ll Succeed Analytical Thinking - You will develop and maintain written materials outlining bank policies, procedures, and terms and conditions in a user-friendly manner. You will also stay abreast of regulatory changes affecting banking communications and update content accordingly. You will conduct A/B testing and analyze data to improve copy quality and impact. Customer Centric - You will generate content for customer updates, announcements, and service-related communications, conveying essential information in a straightforward and accessible manner. You will work closely with relevant departments to stay informed about changes affecting customer accounts. You will write customer service messages that respond to queries, complaints, feedback, and requests in a professional and empathetic tone. You will write legislation updates that inform customers and stakeholders about changes in policies, regulations, and procedures that affect their accounts or services. You will write account messages that notify customers about their balances, transactions, statements, rewards, and offers in a concise and accurate manner. You will write letters that address different scenarios, such as welcome letters, renewal letters, cancellation letters, and apology letters, using appropriate language and formatting. Technical Expertise - You will collaborate with legal and compliance teams to ensure all written materials meet regulatory requirements. You will collaborate with designers, developers, marketers, and stakeholders to deliver high-quality content that aligns with brand voice and goals. You will research and understand the target audience, market trends, and best practices. You will apply agile methodology and feedback loops to iterate and improve copy based on data and insights. You will solve problems and find creative solutions for various copywriting challenges. You will edit, proofread, and revise your own and others' copy to ensure consistency, accuracy, and compliance with brand guidelines and legal requirements. Content creation and strategy: You’ll create and edit content that meets Simplii editorial standards and digital best practices. You’ll perform content audits and reviews to analyze the effectiveness of our copy and recommend improvements that align with our purpose of being radically simple. You’ll leverage analytics, market data and competitive research to help create and maintain meaningful content. Communication: You’ll use your powers of communication and consultation to speak to your content with authority. Your solid communication skills are a must for collaborating with diverse stakeholders, product owners and internal pod members. Development and collaboration: The role involves managing multiple initiatives at one time, requiring excellent organizational and time management skills. You’ll be part of a collaborative, cross-disciplinary team that includes developers, testers, user experience and visual designers, and business analysts and partners. You’ll work with the strategy and product teams to provide outstanding user experiences, insights and guidance to team members. Quality control and upkeep: You’ll use multiple tools, including Confluence, JIRA and the Office suite, to help manage our content and workflows. You’ll follow version control standards to ensure consistency across projects. Research: You’ll participate in user research and help gather results to make content recommendations. Who You Are You have experience and/or a degree/diploma in English, Journalism, Communications, Creative Writing, Technical Writing (or related fields) You can demonstrate experience with editing and creating content that follows brand guidelines and meets WCAG accessibility standards. You’ve adhered to, contributed to and helped maintain a content style guide. You have a strong understanding of content creation strategies, and can plan and lead a variety of research techniques to uncover user insights. You have a strong understanding of regulatory standards and compliance in financial communications. You understand that success is in the details. You notice things that others don't. Your critical thinking skills help to inform your decision making You have excellent written and verbal communication skills, and are detail-oriented with a focus on accuracy and clarity. You have the ability to translate complex information into customer-friendly content, and a collaborative mindset with the ability to work cross-functionally. You are familiar with banking operations and financial terminology. Your influence makes an impact. You know that relationships and networks are essential to success. You inspire outcomes by making yourself heard. You have a proven track record of working with design, operations, and marketing teams in bringing innovative ideas to life. You're digitally savvy. You seek out innovative solutions and embrace evolving technologies. You can easily adapt to new tools and trends. You put our clients first. You engage with purpose to find the right solutions. You go the extra mile, because it's the right thing to do. Values matter to you. You bring your real self to work and you live our values – trust, teamwork and accountability. What CIBC Offers At CIBC, your goals are a priority. We start with your strengths and ambitions as an employee and strive to create opportunities to tap into your potential. We aspire to give you a career, rather than just a paycheck. We work to recognize you in meaningful, personalized ways including a competitive salary, incentive pay, banking benefits, a benefits program*, defined benefit pension plan*, an employee share purchase plan, a vacation offering, wellbeing support, and MomentMakers, our social, points-based recognition program. Our spaces and technological toolkit will make it simple to bring together great minds to create innovative solutions that make a difference for our clients. We cultivate a culture where you can express your ambition through initiatives like Purpose Day; a paid day off dedicated for you to use to invest in your growth and development. Subject to plan and program terms and conditions What you need to know CIBC is committed to creating an inclusive environment where all team members and clients feel like they belong. We seek applicants with a wide range of abilities and we provide an accessible candidate experience. If you need accommodation, please contact Mailbox.careers-carrieres@cibc.com You need to be legally eligible to work at the location(s) specified above and, where applicable, must have a valid work or study permit. Job Location Toronto-161 Bay St., 4th Employment Type Regular Weekly Hours 37.5 Skills Creative Writing, Creativity, Critical Thinking, Teamwork, Writing