Senior Content Marketing Manager

Job Description

About PackageXPackageX is revolutionizing the logistics industry with the world's first API First Logistics Cloud. PackageX empowers retail and commercial enterprises to achieve unprecedented success by delivering unparalleled developer experiences, workflow improvements, customer loyalty, and profitability through its logistics APIs, apps, and other cloud components.Our vision is to build the most advanced logistics infrastructure company that orchestrates the movement of physical things and becomes the defining backbone of the digital supply chain.We're a fast-growing Pre-Series A startup in New York City with a distributed global team backed by Bullpen Capital, Pritzker Group, Sierra Ventures, Ludlow Ventures, MXV Capital, and NSV Wolf Capital.About The RoleWe are seeking a highly motivated and experienced Senior Content Marketing Manager who will help drive pipeline growth and brand awareness in the logistics space through content strategy and execution. The successful candidate will establish our brand voice and identity by driving our content marketing calendar through content creation across various platforms and channels. Reporting to the Director of Marketing, this candidate is a strong cross-functional collaborator who excels at creating content, aligning content strategy to business outcomes, and honing complex and technical subjects into beautiful pieces.Let’s build the future of logistics together!In this role, you will:Create and own all high-impact marketing content for the company including company emails, blogs, social media posts, etcManage and scale a robust content marketing program to position PackageX for accelerated growth at a strategic and tactical levelDevelop, maintain, and drive a complete content lifecycle strategy across each stage of the sales funnel to build authority and drive conversion to support our KPIs for new business and customer upsellAbility and knack for identifying and managing freelance writers to scale execution where neededCultivate and own strong relationships with third-party organizations, acting as a marketing leader to support the development and execution of collaborative marketing efforts and campaignsCollaborate with cross-functional subject matter experts to cultivate themes that tie directly to buyer personas and growth goalsCreate snackable, spin-off content from larger marketing pieces to make them accessible to various audiences across different formats and channelsOversee copy for executive leadership presentations, events, website and pivotal sales materials as an extension of our brand narrative guidelinesEnable our sales teams with the positioning and context to use new marketing collateralOperate as a thought partner for design and growth marketing to bring content to life in unique and engaging formats while also driving true pipeline impactAssist in establishing a brand messaging standardEvaluate content performance data and optimize content accordinglyCollaborate closely with the demand gen team to manage and maintain content for key campaigns and customer marketing nurturingManage our internal content library to enable our sales department to execute against joint OKRsWe are looking for someone who has:Minimum 5-7 years of experience in content writing and content strategy role at a B2B SaaS startupExperience creating written content about technical products, especially targeting technical audiences at enterprise companiesAn understanding of technical products with the ability to translate them into a story that will "wow" their target audiencesA desire to flex their creative muscle to surface thought leadership narratives and brand messaging from sales org data and cross-functional collaborationCritical thinking skills and an analytical mindset who can be scrappy and test, and learn quicklyExceptional cross-functional collaboration that is action-oriented and receptive to feedbackOther perks include: Monthly lifestyle allowance to help focus on your wellbeing Reimbursements for home office setup, meal delivery pass Generous PTO including annual leaves, personal and sick days and birthday offWhat can you expect from the application process?All applications will be reviewed by the People team who will reach out to shortlisted candidates. Across various interview rounds you'll speak with hiring manager, other functional heads and with our CEO. We want to have an open discussion about your work and how we can be a great fit for each other. The process may also involve an assessment or presentation relevant to the role. All offers are subject to satisfactory reference and background checks.In addition to other forms of compensation like perks, benefits, and stock options, the final offer will be determined based on permissible, non-discriminatory factors such as skillset, experience, and geographic location.