Digital Marketing Specialist

Pay Band 4

($54,548 - $76,284 per annum)

Open Competition

Fredericton, Saint John, Moncton, Bathurst, or Edmundston

Integrity

• Professionalism
• Excellence
  
  

Opportunities NB (ONB) is New Brunswick's lead business development corporation working with companies inside and outside the province to drive economic growth and job creation in the province. A nimble, results-driven and client-centric organization, ONB is a Crown Corporation, strategically led by a private sector Board of Directors, made up of business leaders from New Brunswick companies and academia. ONB believes strongly in the future of New Brunswick and since its inception on April 1, 2015, has successfully been the catalyst for competitive and innovative economic growth and job creation for the benefit of New Brunswick today and for generations to come.

Recognized as one of Canada's Most Admired Corporate Cultures since 2018, one of Atlantic Canada's Top Employers for seven consecutive years, from 2017 - 2023, and a 2022 Employers of Diversity award recipient from Atlantic Business Magazine, ONB is seeking an individual to join its Corporate Marketing team as a Digital Marketing Specialist. Join a dynamic team of business professionals who are passionate about growing New Brunswick's economy, are committed to giving back to the community, and value making a difference.

Love where you work. Love what you do. Come work for us.

Who are you?

• You have a minimum of 3 years of experience in private sector marketing and/or an advertising agency with experience in digital marketing and website development, including optimization and maintenance, and at least one or more of the following: marketing planning, media planning, rebranding, product launch, marketing campaign development, and/or content marketing.
• You have a passion for New Brunswick and want to move the dial in creating a provincial economic brand and awareness of its benefits with key audiences.
• You have a post-secondary degree or diploma, preferably in Business Administration, Commerce with a focus on Marketing or Communications. **An equivalent combination of education, training, and experience may be considered.**
• You are recognized for your bold ideas, innovative solutions and creative problem solving.
• You have an appreciation and dedication for continuous learning as you navigate the forever evolving digital marketing landscape.
• You thrive when working on multiple projects and are recognized for delivering outstanding work within tight deadlines.
• You are an effective communicator, adept at presenting detailed factual and conceptual information on issues that require explanation and interpretation.
• You are recognized for your attention to detail, organizational skills and ability to prioritize deliverables.
• You recognize the value of building and nurturing working relationships. You enjoy collaborating with others on projects or working independently. You are at your best when you are challenged and thrive on getting results.
  
  

As a Digital Marketing Specialist, You Will

• Report to the Director of Strategic Marketing and Communications.
• Assist in developing, implementing, and evaluating innovative and unique integrated digital marketing strategies and campaigns to increase ONB brand awareness and support ONB's lines of business in realizing their operational plans and outcomes.
• Work with team members to deliver on-brand and eye-catching digital content.
• Provide guidance and support for all of ONB's owned digital channels as well as organic and paid campaigns.
• Build and maintain ONB's presence on its social media channels, develop and maintain the associated content calendar, and perform content updates for ONB's website.
• Coordinate the production of strategic and operational digital marketing activities, including working with advertising agencies, media agencies, vendors, designers, photographers, and other partners internally and externally.
• Work with internal clients and external vendors to develop, write, edit, and proofread various marketing communication materials and collateral.
• Maintain a high level of expertise and knowledge of digital marketing best practices and industry trends.
• Prepare briefings, analytical reports on the performance of various digital channels and campaigns, and other updates as required.
  
  

Language

Written and spoken competence in English and French is required. Please state your language capability.

Location and Hours:

This position will be located in one of ONB's Regional Offices (Fredericton, Saint John, Moncton, Bathurst, Edmundson) with occasional travel and work beyond regular business hours (8:15 a.m. - 4:30 p.m.).

What can ONB offer you?

• Comprehensive benefits package which includes paid vacation, Health and Dental Plan, Life Insurance, Long-Term Disability Plan and the Public Service Shared Risk Pension Plan
• Career growth, development and continuous learning opportunities
• Opportunity to be involved in ONB events that give back to the community
• An optional hybrid work plan of equal time in office and remote work
• Positive and inclusive work culture
  
  

How to apply?

• Candidates are required to demonstrate on their applications how, when, and where they have acquired the qualifications and skills required for this position
• Resumes should be in chronological order specifying the beginning and end dates in month and year format for all completed education and employment including part-time and full-time employment
• Please ensure that preferred language for assessment is identified on your resume
  
  

Apply on-line at www.ere.gnb.ca, by email to humanresources@onbcanada.ca, or by mail to the address below by January 31, 2024 indicating ONB-24-02.

Place 2000

ONB People & Culture

4th floor, 250 King Street

Fredericton, NB E3B 9M9

We thank all those who apply however only those selected for further consideration will be contacted.

This competition may be used to fill future vacancies at the same level.