Job Description

Sr Content Marketing Manager EF Educational Tours Sr Level, Full-TimeStarting Date: October 2023Location: Toronto, ON - Hybrid (Opportunity to work in-office 3 days a week and from home 2 days a week. This is not a remote role.)EF Educational Tours helps teachers change their students’ lives through educational travel. And frankly, EF does student travel better than anyone else. EF itineraries are more than just places to go and things to see. Experiential learning has been at the heart of our programs since the company started, which allows us to spark connections and inspire curiosity, confidence, and self-awareness in teachers and students from across Canada. Our mission is to open the world through education – by helping people see new places, experience new cultures, and learn new things about the world and about themselves.We are looking for a detailed, process-driven individual with an audience-first mindset to be the first content marketing manager at EF Educational Tours Canada. You’ll play a key role in developing managing, and executing a conversion-focused content strategy. We're looking for someone who has experience managing an in-house content team and brings a network of experienced freelance content writers with them. You are an expert with content governance and will institute best practices for content planning, creation and production. You are passionate about providing value to our customers and find distinct and relevant ways to inform, educate and inspire them. You are excited to educate the marketing and creative team as well as senior leadership around the importance and effectiveness of content and its power to drive a brand forward.What You'll DoOwn and lead the content strategy across all existing and future channels Maintain expertly-organized editorial calendars for the content we deliver across all funnel stages and channels (blog, social, video, reports) Work cross-functionally with product, market development, finance and CX team to ensure quality control of all site content Understand where our customers hang out, how they consume content and prioritize content types and formats accordingly Build a library of high-value content on our blog, maintaining a regular publishing cadence Develop a blog email newsletter to nurture our audiences, driving conversions and direct repeat travellers Create and edit supporting content including landing page copy, email, blog articles, etc. working with internal design and web dev Perform fundamental on-page & off-page SEO activities, including keyword research/ranking analysis, competitive market analysis, strategic keyword-friendly editing, content development/management, metadata updates, and analysis of EF web property Own all reporting and analytics (Google Analytics, PowerBI) Combine search data to understand user intent with a deep understanding our customers pain points to inform our content mix Institue SEO best practices at all times, making sure we are regularly optimizing existing as well as net new content Institute systems and tooling to ensure content operations are easily adoptable and scalable Hire and manage freelance content writers and community manager What You BringDeep experience building and executing content marketing strategies including maintaining an editorial calendar, managing freelance content creators, and managing content creation from inception through to publication, measurement and analysis. Passion for student travel and the impact our products have on young lives. You’re excited to research an interesting angle on relevant topics. You are as excited about strategy as you are about creating unique assets Commitment to quality and detail, with an “everything matters” approach An assertive people-person who enjoys problem solving Team-centric with the ability to drive change and hold people accountable to process Even keeled and able to stay calm under pressure Excellent communication skills both oral and written Proficiency in Microsoft Suite, Slack, experience with Monday.com, Asana, Trello or other comparable project management platforms Ability to write and speak fluently in English Why You’ll Love Working HereWork in our light-filled, conveniently located downtown office where you’ll be part of a fun, fast-paced and collaborative team, working together to make an impact. Did we mention we were voted one of Greater Toronto’s Top Places to Work in 2023? Plus, enjoy free coffee, beer, and snacks! You can also expect:The opportunity to travel for FREE at least once a year! Experience our product first-hand by embarking on one of our unique travel itineraries alongside one of our student tour groups Take advantage of our professional growth and learning opportunities, including monthly trainings, workshops, and inspiring talks with global leaders and experts Participate in social networking opportunities by joining one of our many employee-run social groups, like book club or movie club, or any of our “EFinity” groups, like Black@EF, LGBTQ+@EF, Indigenous@EF, API@EF, and Parents@EF Enjoy four weeks paid vacation, to rest, relax or adventure - plus 11 paid holidays Grow your savings with a 20% company match on your RRSP contributions (25% after 5-years!) Excellent health, dental, and vision coverage, along with life and disability insurance Wellness benefits, including an annual $500 healthy lifestyle reimbursement EF program discounts including travel, language schools, childcare, and more Discounts at local venues and businesses Eligibility for our Workplace Flexibility Program: our pilot hybrid work model with up to two days of remote work per week About EF Education First & Educational ToursAt EF we believe that the world is better when people try to understand one another. Since 1965, we have helped millions of people see new places, experience new cultures, and learn new things about the world and about themselves. Our culturally immersive education programs turn dreams into international opportunities.EF is proud to be an equal opportunity employer, and we are committed to inclusion and belonging across race, ethnicity, gender, age, religion, parental status, identity, experience and everything else that makes you unique.Founded in Sweden in 1965, EF has school and offices around the world, including hubs in Boston, London, Mexico City, São Paulo, Shanghai, Stockholm, Zürich, and more. Learn more about EF at https://ef.com. Or read more about our Educational Tours product at https://www.eftours.ca/

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