Content Marketing Manager

Job Description

(While we will prioritize candidates that are located in Toronto, Ottawa, Vancouver, or the Kitchener/Waterloo area to build more connected teams, we do encourage candidates across Canada to apply to our roles)Company DescriptionRewind is a service that protects the critical data that powers businesses of all sizes. Our focus is on backing up data that lives in the cloud - in apps like Jira, GitHub, Confluence and Shopify. We are backed by Insight Partners, Inovia, Bessemer and Atlassian Ventures and are proud to be recognized as one of Canada's 50 fastest growing technology companies (2023 Deloitte Fast 50). We invite you to read our startup story to learn where we came from and where we’re going.We care about honesty, we believe in learning from our mistakes, and we support each other as we grow.The role:We are seeking a highly motivated and experienced Content Marketing Manager who will help drive pipeline growth and brand awareness in the backup space through content creation, distribution, and creative thinking. Reporting to the Director of Content, the successful candidate will establish our brand voice and identity by driving our content marketing calendar through content creation across various platforms and channels. The Content Marketing Manager is a strong cross-functional collaborator who excels at creating content, aligning content strategy to business outcomes, and honing complex and technical subjects into beautiful pieces.This role will be responsible for producing highly engaging content assets like eBooks, reports, newsletters, and blog posts. It will also involve tackling a variety of ad hoc projects like creating press articles, and slide decks, and even tweaking and refining our email marketing and web message frameworks. The Content Marketing Manager will work in collaboration with the rest of the Rewind team - we are full of experts in IT, SaaS, eCommerce and accounting, and we’ll be able to provide rough outlines and ideas to help inspire you.Responsibilities:Research and produce engaging content for various mediums, including the Rewind website, our blog, guides, landing pages, scripts, sponsored articles, and moreCollaborate with fellow writers, designers, and other internal stakeholders to craft stories that are aligned with business goals, user needs, and brand guidelinesWork with the Director of Content on building a blog strategy to attract, engage, and develop potential customersLeverage keyword research, competitive insights, SEO best practices, and audience data, to identify content gaps, topics, and optimization effortsOwn and manage the prospect newsletter, and create compelling content for each editionCreate and manage an editorial calendar, that includes blog, newsletter, and social media posts for the month ahead Communicate complex concepts in an easy-to-understand manner for a variety of audiencesResearch and analyze the latest developments, updates, and trends in our industryHelp with writing persuasive copy to serve a variety of growth marketing initiatives, including product launches, web landing pages, digital ads, customer lifecycle and email communications, and more.Identifying and collaborating with potential partners and influencers in the industryQualificationsThe ideal candidate has 4-5 years of experience as a Content Marketing Manager, Content Strategist or a similar role.They should also:Have experience writing exceptional B2B Marketing and Sales content (incl. reports, webinars, presentations, emails, articles, and press releases)Be able to manage and grow an external newsletter programHave experience creating and executing a blog strategy focused on traffic generationHave a proven understanding of SEO best practices for content marketing Have a proven record of excellent writing demonstrated in a professional portfolioHave the ability to manage freelance writers to help scale content productionBe a strong self-manager, with an impeccable eye for detail and accuracyHave the ability to manage multiple priorities and assignments under tight deadlinesAdditional Information We strongly encourage candidates of all different backgrounds and identities to apply. Each new hire is an opportunity for us to bring in a different perspective, and we are always eager to further diversify our company. Rewind is committed to building an inclusive, supportive place for you to do the best and most rewarding work of your career. Our package includes:employee stock optionshealth benefits3 weeks vacation + tenured vacation7 life leave days2 Level Up days for professional development1 volunteer daySummer hours (off every other Friday from June - September) and office closed during the holiday break (Dec 25 - Jan 1st)4 week sabbatical after 4 years with uspaid parental leave$5000/year professional development allowance (you can take courses, buy books, attend conferences, cover certifications, etc) and free Udemy courses$1000/year annual wellness spending account